|
GENARTS SAPPHIRE PLUG-INS GET SPICY TREATMENT AT PLAYBOY TV
-- Playboy TV purchases 34 licenses of Sapphire Plug-ins --
Cambridge, MA. September 7, 2004 - GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, today announced that Playboy TV has purchased 34 licenses of Sapphire-Plug-ins for Final Cut Pro HD.With over 1,500 hours of original programming creation each year, Playboy Entertainment Group is a busy division of the world famous men's lifestyle and entertainment conglomerate. The programs created by this division are broadcast on Playboy TV networks worldwide, and are the basis for DVDs that are sold in over 200 countries.
When Playboy upgraded its post-production facilities earlier this year to Final Cut Pro HD, Director of Production Operations Darren Turbow and his team decided to make Sapphire Plug-ins an integral part of the station's new digital studio. The editing team chose Sapphire for its ease of use and many productivity-enhancing attributes, in addition to the software's great market reputation.
"We've already saved time and money using Sapphire Plug-ins, because it offers tools that are very deep, yet also fast and very easy to operate. They're the only plug-ins we use," comments Turbow.
From the on-air promotions department, which is responsible for all short form programming for the entire Playboy network, to Spice HDTV, the first ever adult HD channel, Sapphire Plug-ins are now being used on a daily basis by all 34 editors and producers.
"Because we use Sapphire Plug-ins on such a wide variety of projects, we probably get to use most of the effects at one stage or another," comments Turbow. "The built-in help, which explains every effect, what it does, and how to use it, is exceptional, and so is the technical support."
Sapphire Plug-ins for Final Cut Pro features a collection of over 175 state-of-the-art image processing and synthesis effects. They fully and seamlessly integrate into the FCP interface and include effects ranging from everyday tools such as Glows, EdgeRays, LensFlare, Glint, Blurs and RackDefocus, to more exotic effects like Lightning, FlysEye, JpegDamage, HalfTone and Textures.
About GenArts' Sapphire Plug-ins
Sapphire Plug-ins fully and seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects and Premiere; Apple Final Cut Pro, Shake and Motion; Avid Media Composer Adrenaline, Media Composer, Xpress Pro, Xpress, Xpress DV, Symphony, DS, Nitris and Newscutter; Discreet combustion, flint, flame, inferno, fire, smoke and burn; eyeon Software Digital Fusion; Quantel generationQ; and Media 100 844/X. Sapphire Plug-ins offer a comprehensive suite of tools and effects that can transform any film or video clip. They are resolution-independent, include multi-processor support for faster rendering, and run on Windows, Mac, Linux, and Irix.About GenArts, Inc.
Based in Cambridge, Mass., GenArts, Inc. is a premier provider of digital visual effects plug-ins for the film and video industry. Introduced in 1996, Sapphire Plug-ins have become an industry standard for high-end visual effects creation at leading studios, broadcast and post production facilities around the world. They are widely recognized for their unrivaled quality and ease-of-use, and have been used extensively to create an array of feature films such as Spider-Man I and II, The Lord of the Rings, The Matrix trilogy, Terminator 3, X-Men II, Daredevil, Star Wars-Episode I and II, Ice Age, Pearl Harbor, Final Fantasy, Dinosaur, Titanic, Armageddon, Planet of the Apes, Contact, Star Trek and Godzilla. Additional GenArts product information can be found at http://www.genarts.com.
Contact:
Nicole Panas
GenArts, Inc.
1-617-492-2888
info@
©2004 GenArts, Inc. All rights reserved.
GenArts and Sapphire Plug-ins are trademarks of GenArts, Inc.
All other trademarks mentioned herein belong to their respective owners.